Video Marketing for Work at Home Moms
Emails, even email blasts, work just fine for ordinary communication, but if the self-employed mom needs her clients to see something she created, for instance, a Web video, then she has two outlets: Youtube and Ustream. Everyone is familiar with Youtube (www.youtube.com), in a lot of cases thanks to Susan Boyle’s Youtube video that went insanely viral. Ustream (www.ustream.com) is slightly different from Youtube because it’s live streaming.
To effectively market a video posted on Youtube is to post it in your blog also. Follow this up with a tweet, a Facebook announcement and an email blast to your blog subscribers and to your alliance partners. Facebook friends can send to their friends and in that way spread the word about your products or services. Since you now have a Youtube account, the site will accumulate all your postings in one place. This means if you post on a regular basis whether weekly, monthly or quarterly, all your posts are in one place.
Ustream is a live feed and so lends itself to something like video conferencing because there’s a section next to the video for people to comment and ask questions. It’s a quick and easy way, pretty much set the camera and go, to brand your services or products and find a global audience. Again, announcements of when you’ll be posting the video are necessary to reach your subscriber base and outreach to others.
Make sure you get the word out there with your video it can make wonders happen for your business. Create and experience that goes viral.
