Photo by Agnes Pelton

Before you begin to start marketing and selling your products you should look at your business model as a whole.

I want you to take a good look at your market.

Now, take a good look at your market potential.

Can you capture 25% of the market share of your target market?

There are thousands and thousands of organizations, coaches, service providers, info products, representatives, multi level marketers, bloggers, experts in their own field, gurus, etc… Your Money Mojo is hidden in your uniqueness not your sameness.

Are people crystal clear on what you do?

It is imperative that you position yourself first place in your target markets mind. You do that by putting systems in place.  Your clients must go through a seamless process that flows.

Do you have systems set up?

I used to work behind some of the top internet marketers business models, one thing they all had in common is systems.  The systems supported them in cultivating proactive relationships and that supported them in leveraging opportunities.

Here is a sample case study of a current client that I am currently supporting with her Mojo.

Here is an example of questions I asked her prior to creating her Mojo. This particular client was interested in working with women celebrities and public figures.

Let me put my coaching hat on:

Okay Jane Doe let’s get started…

1. What are the top three things your clients want most?

A: To have better communication with their family, to make more money, to give back to the community.

 

2. What are their top three fears?

A: Getting a divorce, having poor health, not leaving an inheritance for their children.

 

3. What are three solutions you currently provide for this problem?

A: Lifestyle coaching to help with her relationship with her husband and family, access to resources to support her in project management, creating a business and life plan.

 

Answering these initial questions was an important step before finalizing her Money Mojo, and the answers also helped Jane Doe recognize various opportunities she might have missed. To complete my evaluation, I asked additional questions:

 

• What method of access do you want to give your clients face to face, email, phone, video, or snail mail?
• Would you be interested in partnering with talent agencies and publicist to provide services to enhance their clients brand image?
• Have you considered targeting the organizations and associations many of these public figures are members of, such as the NBA Wives Association, The Professional Sports Wives Association, or WEEN?
• Have you considered connecting with women in the entertainment industry who would like to start their own businesses or philanthropic venture?
• Since many affluent women travel, have you looked into partnering with travel agencies, and perhaps offering coaching services along with a retreat during All Star games when most wives are home alone?

 

Based on her answers, it was time to design Jane Doe’s Mojo. Her initial responses revealed the three main concerns of her target audience: (1) Image and Brand; (2) Health and Wellness; and (3) Family legacy. Using these concerns as the root for Jane Doe’s solutions, here is a sample product funnel we developed together:

Level 1:

- A book and audio CD package  Price: $20-$100.

- A private membership community featuring weekly or bi-monthly teleseminars, guest speakers and resources. Price: $297-$497 a month.

Level 2:

- An VIP seminar, featuring guest experts specializing in finance, health and relationships, led and facilitated by Jane Doe. Price: $1000-$3000.

- A quarterly bootcamp–offered either live as a vacation-style retreat (preferred for this target audience). Price: $3000-$9000.

Level 3

- A group coaching program comprising three modules: finances, health and relationships. The end result is a personalized life/business plan for each client. Price: $300-$500 a month.

- Individual coaching. Price: $500-$900 a month for 90 days or 6 months.

 

Keep in mind, any of the events featured at the different levels can also be recorded and offered later as info products.

How can you begin to work your Money Mojo? We all have it, we just need a little support in packaging and assembling it. For the month of August ONLY.  Here is what I decided to do and my coaches are screaming at me right now for doing this, but I will take the heat if you step up to the plate.

Are You Ready To Get Your Mojo?

If you’re ready to start creating your Mojo, then here’s how we get started:

1. Purchase your consultation using the link below.
2. You will be immediately sent to my online calendar so we can get you scheduled.
3. I need you to show up transparent and ready to take action.  I have to get a full diagnosis of your Money Mojo, so honesty is the best policy. Each session includes an hour or so of check ups, questions, answers and solutions.

You’ll walk away with a customized Money Mojo, action steps, an implementation plan, and a better insight and perspective about your uniqueness.

If you don’t walk away with what you expected, I will immediately refund your payment. No questions asked, no lost love, no unfriending you or unfollowing you.

Ready, Set, Go

How are you going to make your mark on society?

What can you change to contribute to the history we are making?

We have one of the biggest assignments in the world, and that is to create.  We birth children, communities and we nuture them all. Our contribution to this world is enormous and calls for a celebration, not once a year and then one day in May for Mother’s Day.  We need to be celebrated throughout the year.

I would like for you to reflect on the women who have supported us, the women who have paved the way to make it possible for women to have a voice.  This little clip from Sesame Street just adds a little flavor to the fact that WE CAN BE ANYTHING WE WANT TO BE.  This is just a reminder, just in case if you are sitting at home, at your desk or behind the cubicle wondering and wandering.

What are you going to do to contribute to this ongoing movement to make this world a better place.

MARKETING TO WOMEN QUICK FACTS

• Boomer Women and Affluence – One huge, affluent segment wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. – Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate Power Consumer—The Baby-Boomer Woman

• Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. – MassMutual Financial Group–2007

• Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history. - Demographics by Mark Miller

• Of the 743 women of wealth interviewed with at least $3 million in investable assets, 61.2% accumulated their fortunes through corporate employment, their own or a family business or a professional practice. Only 38.8% of the women had married into or inherited their money. – Women of Wealth, 2004, by Russ Alan Prince and Hannah Shaw Grove

• High-net-worth women account for 39% of the country’s top wealth earners; 2.5 million of them have combined assets of $4.2 trillion. More than 1.3 million women professionals and executives earn in excess of $100,000 annually. 43% of Americans with more than $500,000 in assets are female – MassMutual Financial Group–2007

• Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York

• The more mature luxury consumer places the highest priority in making memories and experiences. They don’t buy things to have more things; they want the experience to go along with it. Luxury consumers expect superior quality and are extremely discerning. – Pam Danziger, president of Unity Marketing

• The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting

• Wealthy boomer women are the marquee players in our country’s culture and commerce. They are educated, have a high income, and make 95 percent of the purchase decisions for their households. – Karen Vogel, The Women’s Congress and co-founder and president of New Generation Event Solutions

• Once the college bills are out of the way and children launch their own households, the discretionary spending power of 50-plus women soars. They spend 2.5 times what the average person spends. Women are the primary buyers for computers, cars, banking, financial services and a lot of other big-ticket categories. – Marti Barletta, Primetime Women

• The Baby Boomer Generation has more money, leisure time and technology than any other generation in history. They can not only stay in touch with family and friends but actually continue to pursue their careers while traveling. Thanks to Wi-Fi, satellite Internet hookups, e-mail and cell phones, baby boomers can continue running businesses from RV’s from just about anywhere in the United States. – Baby-Boomer Magazine.com

• Affluent women juggle demands of career and family, are concerned about the environment and are discriminating shoppers. – The Affluent Market in the U.S., Dr. Robert Brown and Ms. Ruth Washton

• The number of wealthy women investors in the U.S. is growing at a faster rate than that of men. In a two-year period, the number of wealthy women in the U.S. grew 68%, while the number of men grew only 36%. – The Spectrem Group

• Affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the Internet during an average month. About half are now considered heavy users of the Internet, while heavy use of radio, television, newspapers and direct mail has declined within this group. – Ten Marketing Trends to Watch, Kim T. Gordon, Entrepreneur.com

STATISTICS

Women account for 85% of all consumer purchases including everything from autos to health care:

91% of New Homes

66% PCs

92% Vacations

80% Healthcare

65% New Cars

89% Bank Accounts

93% Food

93 % OTC PharmaceuticalsAmerican women spend about $5 trillion annually…
Over half the U.S. GDP

Women represent the majority of the online market

Digital Divas By The Numbers
• 22% shop online at least once a day
• 92% pass along information about deals or finds to others
• 171: average number of contacts in their e-mail or mobile lists
• 76% want to be part of a special or select panel
• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
• 51% are moms
Source: Mindshare/Ogilvy & Mather

Women process information and make purchasing decisions differently than men:

59% of women feel misunderstood by food marketers;

66% feel misunderstood by health care marketers;

74% feel misunderstood by automotive marketers;

84% feel misunderstood by investment marketers

91% of women in one survey said that advertisers don’t understand them

70% of new businesses are started by women

The average black woman spends 3 times as much on beauty products compared with the average woman

Women influence $90 billion dollars worth of consumer electronic purchases in 2007

61% of women influence household consumer electronic buying decisions

Nearly 50% of women say they want more green choices

37% are more likely to pay attention to brands that are committed to environmental causes.

25% of all products in a woman’s shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses

79% would try your product or service

80% would solidify their brand loyalty

51% would give a company a second chance if a product or service missed the mark the first time

Women make more than 80% of all consumer purchasing decisions

Consulting firm A.T. Kearney estimates that women determine 80% of consumption, purchase 60% of all cars and own 40% of all stocks

57% of women gardened within the last year

55% of women spent time reading literature within the last year

Single women are becoming a more influential category versus 10 years ago

In 1998, only 69% of women between 18 and 24 were involved in home electronics purchases. By 2008, that number has grown to 91%, in part driven by the prevalence of personal electronics such as cell phones and computers

Over the past 10 years, the number of women 25-34 who were single or living with a significant other increased 8% to 38%

And they are more educated: the percentage of women who had an undergraduate or graduate degree increased, from 28% to 41%, over those 10 years.

She’s Got Game! Women And Sports: WOMEN MAKE UP:

• 47.2 % of major league soccer fans
• 46.5% of MLB fans
• 43.2% of NFL fans
• 40.8% of fans at NHL games
• 37% of NBA fans
• Women purchase 46% of official NFL merchandise
• Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing
• Women comprise about one-third (34%) of the adult audience for ESPN sport event programs

In older groups, women make up a larger percentage of the audience:

31% are women 18-34

32 % are women 35-54

40% are women 55+

Women in Motorsports

74% of male respondents and 62% of female respondents agreed that “women racers bring fans out to the games.”

40% of female respondents and 21% of male respondents stated that they would be “more” or “much more” likely to follow motorsport races if more females were involved.

40% of the 6.6 million people attending Winston Cup races each year are women

Link back to: http://she-conomy.com/report/facts-on-women/

Emails, even email blasts, work just fine for ordinary communication, but if the self-employed mom needs her clients to see something she created, for instance, a Web video, then she has two outlets: Youtube and Ustream. Everyone is familiar with Youtube (www.youtube.com), in a lot of cases thanks to Susan Boyle’s Youtube video that went insanely viral. Ustream (www.ustream.com) is slightly different from Youtube because it’s live streaming.

To effectively market a video posted on Youtube is to post it in your blog also. Follow this up with a tweet, a Facebook announcement and an email blast to your blog subscribers and to your alliance partners. Facebook friends can send to their friends and in that way spread the word about your products or services. Since you now have a Youtube account, the site will accumulate all your postings in one place. This means if you post on a regular basis whether weekly, monthly or quarterly, all your posts are in one place.

Ustream is a live feed and so lends itself to something like video conferencing because there’s a section next to the video for people to comment and ask questions. It’s a quick and easy way, pretty much set the camera and go, to brand your services or products and find a global audience. Again, announcements of when you’ll be posting the video are necessary to reach your subscriber base and outreach to others.

Make sure you get the word out there with your video it can make wonders happen for your business. Create and experience that goes viral.