To market and brand your business, a home-based business mom needs more than just a Facebook page, you need a fan page also. Everyone who clicks on as a fan can see whatever you include on the page. this is the beginning or a continuation of building your own tribe.

Your tribe will consist of like minded individuals and you will have the chance to flush out information, latest trends as well as have your updated blog post show up every time you add a new post. Keeping the fan page informative and entertaining will take some effort, but it’s worth it when you get queries through this page. It’s fairly easy to start a fan page.

First, it’s a click on “Advertising,” then “Pages,” and finally “Create a Page.” From there the only thing stopping the stay-at-home working mom is your imagination. There are a number of tabs already included such as “Discussion” and “Video” that can draw readers in. The wall is also customizable and can include pictures, video and blog. Include a daily or weekly update and people can leave comments just as they do on an individual’s page. You can connect your blog post your fanpage so it goes on all your fans’ news feeds. There are many applications that can enhance the page, make sure you check under the applications tab to take advantage of all the treats facebook fan page has in store.

When the page is complete, you can e-mail blast your family, friends and clients to let them know the page exists. I highly recommend you also announce the new page on your regular Facebook page. It’s a good idea to add a link on her Web site to the Facebook fan page and a link on your page to your Web site. Also, Google is very quick to put Facebook pages at the top of the list. The job is to get the page to go viral.

Even in a working mom’s busy day, it’s important to take the time to build (or have your Web designer, if your lucky enough to have one) a fan page. A fan page is the another avenue in the social media world and people are strolling along every day.

Emails, even email blasts, work just fine for ordinary communication, but if the self-employed mom needs her clients to see something she created, for instance, a Web video, then she has two outlets: Youtube and Ustream. Everyone is familiar with Youtube (www.youtube.com), in a lot of cases thanks to Susan Boyle’s Youtube video that went insanely viral. Ustream (www.ustream.com) is slightly different from Youtube because it’s live streaming.

To effectively market a video posted on Youtube is to post it in your blog also. Follow this up with a tweet, a Facebook announcement and an email blast to your blog subscribers and to your alliance partners. Facebook friends can send to their friends and in that way spread the word about your products or services. Since you now have a Youtube account, the site will accumulate all your postings in one place. This means if you post on a regular basis whether weekly, monthly or quarterly, all your posts are in one place.

Ustream is a live feed and so lends itself to something like video conferencing because there’s a section next to the video for people to comment and ask questions. It’s a quick and easy way, pretty much set the camera and go, to brand your services or products and find a global audience. Again, announcements of when you’ll be posting the video are necessary to reach your subscriber base and outreach to others.

Make sure you get the word out there with your video it can make wonders happen for your business. Create and experience that goes viral.

Gifts for first 200 applicants to the BUSINESS BABY SHOWER Contest   Dear Corporate Mom Drop Outs:   The Business Baby Shower is a contest to celebrate entrepreneurial moms and all they do to birth and grow a successful company while balancing family life. The Contest runs from January 1 – April 30, 2010.   Winners will receive thousands of dollars worth of media exposure for their business from our Media Sponsors as well as gifts, services and bonuses from our Contest Sponsors.   We have two new exciting announcements to share with you about the Business Baby Shower Contest.   Please read on…     First 200 Applicants Will Receive Free Gifts!   We are very excited to announce that the first 200 applicants in the Business Baby Shower Contest will receive two special gifts.   The first is a free download of the popular book PR in Your Pajamas by Elena Verlee (value of $29), and the second is one-month of free access to Care4Hire.com’s database of care providers (value of $9.99).     GIFT #1: Written for busy moms by PR expert and serial entrepreneur Elena Verlee, this short ebook will have you confidently doing your own publicity in just an hour. Find out how her simple, practical tips and savvy know-how helped attract a ton of media attention, customers and a buyer for a mompreneur business in just nine months, all due to the power of PR. GIFT #2: Care4Hire.com’s database is designed to assist families in finding a quality babysitter, housekeeper, tutor, companion/eldercare, pet sitter and miscellaneous care such as a personal assistant, gardener, party planner, etc. for their specific needs and requirements and offer caregivers an enjoyable employment experience. If you are one of the first 200 to apply, you will receive a confirmation email with a special link to these two free gifts. GOOD LUCK!   Contest Names Panel of Judges The esteemed panel of judges for the Business Baby Shower Contest have been finalized. We are very excited and honored to have these entrepreneurs partner with us to review entrants’ applications and videos. Please visit The Judges page for a complete biography on each judge. Tamara Monosoff is the Founder and CEO of  Mom Invented?, a dynamic company with the mission to… “Inspire, Inform & Boldly Promote Courageous Women in Business” and “Celebrate the creativity of moms by launching innovative Mom Invented? products around the world.” For more information, click here…> Stacey Kannenberg is an author, publisher, motivator, consultant, spokesperson and MOM. She is also the Founder/CEO of two publishing companies: Cedar Valley Publishing and Stacey Kannenberg Unlimited, an imprint of Cedar Valley Publishing. For more information, click here…> Andrew Morrison is the founder of Small Business Camp - an entrepreneurial training, coaching and marketing services firm. He appeared as a “Young Millionaire” on the Oprah Winfrey show. For more information, click here…> To learn more about the Business Baby Shower Contest and to enter, visit www.businessbabyshower.com. Corporate Sponsor   The Mom Entrepreneur     Corporate    Sponsor   Corporate Mom Dropouts   Contest Sponsors     For a complete listing of contest sponsors, click here…>       Media Sponsors   For a complete listing of media sponsors, click here…>   Connect with Us     subscribe to blog via E-MAIL   subscribe to blog via READER   follow us on TWITTER   connect with us on FACEBOOK            Sponsors