Emails, even email blasts, work just fine for ordinary communication, but if the self-employed mom needs her clients to see something she created, for instance, a Web video, then she has two outlets: Youtube and Ustream. Everyone is familiar with Youtube (www.youtube.com), in a lot of cases thanks to Susan Boyle’s Youtube video that went insanely viral. Ustream (www.ustream.com) is slightly different from Youtube because it’s live streaming.
To effectively market a video posted on Youtube is to post it in your blog also. Follow this up with a tweet, a Facebook announcement and an email blast to your blog subscribers and to your alliance partners. Facebook friends can send to their friends and in that way spread the word about your products or services. Since you now have a Youtube account, the site will accumulate all your postings in one place. This means if you post on a regular basis whether weekly, monthly or quarterly, all your posts are in one place.
Ustream is a live feed and so lends itself to something like video conferencing because there’s a section next to the video for people to comment and ask questions. It’s a quick and easy way, pretty much set the camera and go, to brand your services or products and find a global audience. Again, announcements of when you’ll be posting the video are necessary to reach your subscriber base and outreach to others.
Make sure you get the word out there with your video it can make wonders happen for your business. Create and experience that goes viral.
Too many mompreneurs hold a pistol to their heads and give the revolver a good spin when trying to get their businesses started and keep them going. They have what I call shiny object syndrome. Any little thing can pull them away from business job one, starting their entrepreneurial life and making sure it brings in the income and keeps the customer satisfied. Getting distracted will surely harm the business.
Trying to balance family, the most important people in your life, and a business isn’t for the faint of heart. It takes drive and desire and focus and plans. If you feel in your deepest soul and in your head that you must have your own business, then go for it. But don’t go off in every direction at once. Make a business plan and make sure you build in the right amount of work time but also children time and significant partner time. Remember you left the rat race because you didn’t have enough time for the people who make your life worthwhile.
Don’t get sidetracked from your goal. If the home phone rings during business time, don’t pick up even if it’s your best friend. It’s business time now, and you can call her during non-business hours. That’s what answering machines (and even all the gizmos on cellphones) are for. Just because you work at home doesn’t mean you’re available to everyone, and that includes the older kids. Of course, if your son just fell out of a tree (which they seem to do with regularity, well, yeah, you have to take him to the hospital). Otherwise, you’re at work; don’t lose your focus and stay directed.
Keep your eyes on the prize.
