No means No

After being a work-at-home entrepreneur for over 7 years, I can attest that the toughest item on this list for me, personally, is learning to say no to potential clients or customers. When you work for yourself – especially in the early days – you’re not always sure where that next paycheck is coming from. And even when the customer roster is full this month, you can’t be positive the same will be true next month or the month after, so you tend to take on more work than you can comfortably perform. After all, isn’t a few nights of burning the midnight oil well worth the benefit of having a little more padding in the bank account?

The problem is, working too much to stay ahead causes us stress and job burnout – and it also makes spouses and families a tad angry! So we just exchange one stress point (finances) for another (overwork and family pressure). There is a solution, although you’re not going to like it. Set a limit and stick to it.

I know, I know, this is easier said than done. But I can honestly say that I’ve never had a customer or client disappear into thin air when I told him or her they had to wait a few weeks or months to work with me. In fact, it often shows that you’re in demand and that you can pick and choose who you work with, and when. And that’s a valuable trait, particularly when you want to command top rates for your expertise.

Think about the busiest restaurant you know of: the Hard Rock Cafe, the Cheesecake Factory, etc.  The advance reservations notice these establishments require actually increases their mystique and reputation. Making your customers and clients wait can do the same for you!

Decide how many products you’re going to release, how many interviews you’re going to do, how many coaching clients you’re going to work with, how many articles you’ll write, or how many hours you’re going to work per week, and then stop. That’s it – no more.

One of the best ways to keep your work commitments at a tolerable level is to make a commitment to your family. You can start with committing to attending every softball game, every Scout meeting, and every recital. You can promise dinner each evening, or read out of a chapter book every night to your children.  This will make you accountable to your own scheduled work day. You may feel a momentary pang of regret or anxiety when you tell a potential client “no” or “wait.”  I’m willing to bet it will soon fade when you realize how much less stressed you are on a day-to-day basis, and how much happier your home life is!

You’ve set boundaries for your commitment to your clients. You’ll say the words “no” or “wait” to a client when the time constraints of a new assignment don’t fit within your agenda. You have now become the boss of your time.  Does your family know that?

There you are sitting at your desk in your home office, available to everyone – kids, spouse, neighbors, friends – at a moments notice. You wanted to work at home so you COULD be available to your family, but what are the limits?  We’ll explore the dichotomy of working at home in order to enjoy the flexibility and availability to the ones you love, and working at home in order to create a successful business which requires focused time away from distractions.

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Whatever you do, don’t lose control

If you think back over the most stressful times in your life – illness for yourself or a family member, loss of a job or major client, a death in the family – I would venture to say that there’s a common thread through all of these stressful times: Lack of control.

Because home-based entrepreneurs see themselves as pioneers, we pride ourselves on our take-charge attitudes and get-it-done approach to life. Therefore, not being in charge of what’s happening can cause us a great deal of anxiety. We want to fix things, now. When we can’t fix things, or we don’t know how to fix things, we can become very stressed and even freak out a bit.

When faced with a situation where you’re not in control, here are three ways you can maintain an even keel, despite the foul weather:

Find something you CAN control.

When the world is spinning away from you, it can feel like there’s nothing you can control. Not true! In any situation, there’s SOMETHING you can control. Let’s say your major client is having financial difficulties. You may think you are at the whim of their financial ups-and-downs, but you can start regaining a feeling of control by searching out other clients to replace this financially strapped client if they would need to part ways with you. Or you could get your own finances in order and do some proactive belt-tightening so that the loss of one client doesn’t send your world into a tailspin.
You are NOT helpless, and the sooner you find something to control, the sooner you’ll feel less anxious about the future.
Focus on the moment.

Stress comes when we stop focusing on the here and now and start ruminating over the horrible things we wish hadn’t happened yesterday, or about the horrible things we fear will happen tomorrow. If we ground ourselves in the present moment, we find we’re still alive, still functioning, and still able to make decisions. Once we lose site of that fact, though, the stress seeps in. When your thoughts start spinning out of control, gently reel them back in. Take a few deep breaths, remind yourself that you are okay, right now, and then find something productive to do in this moment to protect against what you fear.
This may be difficult for some people to do because they honestly don’t believe they can control their thoughts. It’s true that when our mind is spinning out of control, thoughts do seem to just keep popping into your head. One method health professionals use to quiet discomforted patients is with visualization and repeating positive phrases. This actually does help to quiet the mind so you can gain control, once again, of your thought processes. Once you have quieted your mind, you can choose to focus on the here and now and take back control.
Remind yourself of your expertise and experience.

Stress also comes when we are afraid we can’t handle the horrific scenarios we’ve created for ourselves when we doubt our competence. If our client goes away, then what? If the economy tanks further, then what? If our website crashes, then what? If we knew we’d be okay in the future because we have the expertise to handle these situations, the stress about the future would be a thing of the past.

One tip to combat that stress is to remind yourself of all the tough circumstances you’ve already navigated through successfully. Think about situations you went through in the past and how you handled them. While past success is no guarantee of future performance, as they say in the stock market, it still is a pretty good indication of how things will turn out.

I bet you a dollar you are not setting

priorities.

If the basics of reading and writing are learning your ABCs, the basics of work-at-home success is setting your priorities. If you don’t have a set of priorities by which to guide your business, your day, and your week, you are at the mercy of circumstance. Happenstance is for people who play the lottery; not for entrepreneurs, and definitely not for the Corporate Mom Dropout who has to juggle everything and everybody.

You sit down at the computer to begin work on your to-do list, and the emails start coming in. Instead of having a way to rate the importance and urgency of each request and item on your list, you just respond to whatever is front and center – which is usually whatever email or phone call has come in most recently. Then the end of the day comes, and you still have as many items on your to-do list as you started with. The stress starts to mount as your business goals recede farther and farther into the distance.

So what’s the solution? Setting priorities. When you have a list of goals and priorities, you have a map for your future.

My advice is to set one or two business objectives for each quarter of the year. You may choose to launch a new product the first quarter of the year, revamp your website during the second quarter, create marketing materials for the third quarter, and develop an outsourcing strategy for the fourth quarter.

The following is my favorite process for breaking down a large objective into daily, weekly, and monthly priorities:

• Start with your quarterly objective.
• Ask yourself, what would have to happen this month to achieve this objective?
• What would have to happen this week?
• What would have to happen today?

Once you have defined what needs to happen each day, week, month, and quarter, put those items on your calendar and to-do list with a big star next to them. Now you know what has to be completed every day before you start answering phone calls or emails. No matter what the rest of the day brings, you know you have completed the things that will most move your business forward.

This small routine will help reduce your stress because you’ll no longer lie in bed, wondering what the heck you accomplished that day. Instead, you will have taken concrete steps towards achieving your most important goals. (P.S. This works great with personal goals, too!).

Now that you have your priorities set for each day, week, month, and quarter, how will you know if all that work will fit into your schedule?  Let’s take a look at how you can manage those fleeting 24 hours we all have to work within. Stay tuned there is more coming…

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Having a plain-Jane blog with a few scattered keywords nowadays isn’t enough to
grab any search engine’s attention. The home-based working mom must choose her
categories and keywords carefully so her important pages will move to the head of
search engine’s list.

What categories does she choose? It depends on what her blog is about. For instance,
if she’s a life coach, and she posts affirmations often, she can use affirmations as a
category. The main thing is to make the categories reflect the subjects she posts about
most often.

Also, there should be no more than five categories, all of which must be short (two
to four words), to the point and keyword rich. Those categories have to be general
enough to have a lot of entries, however. Each category can reflect a different part of
the business. She mustn’t be whimsical about the categories; changing them means
anyone who has earmarked category will lose it. It’s better to add another category, but
not too many.

If the mom is having difficulty finding the right categories, she can go to http://
www.blumenthals.com/index.php?Google_LBC_Categories , which is a Beta site right
now, but has a search engine that offers a multiple choice of category names. Also,
http://google.com/analytics examines the Web site’s traffic so postings can be refined
to boost viewings. Warning: Google Analytics requires putting HTML code into the site,
so the working mom can have a knowledgeable person do it for her or give it a whirl
herself.

Keywords, also only two to four words, should appear in the title of the blog and in the
first sentence. They can also appear in other parts of the blog. The minimum number of
words for a blog is 250.

Remember, search engines look for pages not Web sites, so the categories and
keywords have to be so full of information that once visitors click on the search entry,
they’ll click through other parts of the site. Any mom from life coach to retailer can
maximize outreach and potential income with targeted blog categories and keywords.

When a stay-at-home business mom wants to reach a wide audience, she can turn to a social radio network such as http://www.blogtalkradio.com or other podcast outlets (seehttp://www.podcastdirectory.com for a list of sites). These outlets offer several different ways to spread the word: as a caller to a show, as a a guest on a show or as a host.

As a caller to a show she can let the listeners know she’s out there and available, but it’s hard to let friends, family and business contacts know beforehand.

In order to be a guest she only needs to find her category, click on a host’s name to get to an About page, which will probably have contact info. Once she’s accepted for the show, she can e-mail and Facebook blast the time and place of the interview to her client list, friends and family. If the listener registers with blogtalkradio and posts a picture, it will appear on the host’s page as either a listener or fan. The show is archived and always available to future audiences.

The corporate mom dropout can check the show’s audience by noting the number of listeners and fans. If it’s a small number, maybe there’s a different site to promote her business. I’ve appeared on several shows, and a recent talk about my book, Corporate Mom Dropouts, increased my book sales by 40 percent.

Finally, if she can find the time, the business mom can host her own show. The site is easily set up for the entrepreneurial mom to get on the air. All she needs is a computer and a phone. Also, it’s another way to increase SEOs. And it’s free.

When working on a marketing plan, the home-based business mom has to wring every drop from the social media for the greatest possible exposure, and talk radio is a good way to go.

Emails, even email blasts, work just fine for ordinary communication, but if the self-employed mom needs her clients to see something she created, for instance, a Web video, then she has two outlets: Youtube and Ustream. Everyone is familiar with Youtube (www.youtube.com), in a lot of cases thanks to Susan Boyle’s Youtube video that went insanely viral. Ustream (www.ustream.com) is slightly different from Youtube because it’s live streaming.

To effectively market a video posted on Youtube is to post it in your blog also. Follow this up with a tweet, a Facebook announcement and an email blast to your blog subscribers and to your alliance partners. Facebook friends can send to their friends and in that way spread the word about your products or services. Since you now have a Youtube account, the site will accumulate all your postings in one place. This means if you post on a regular basis whether weekly, monthly or quarterly, all your posts are in one place.

Ustream is a live feed and so lends itself to something like video conferencing because there’s a section next to the video for people to comment and ask questions. It’s a quick and easy way, pretty much set the camera and go, to brand your services or products and find a global audience. Again, announcements of when you’ll be posting the video are necessary to reach your subscriber base and outreach to others.

Make sure you get the word out there with your video it can make wonders happen for your business. Create and experience that goes viral.