When a stay-at-home business mom wants to reach a wide audience, she can turn to a social radio network such as http://www.blogtalkradio.com or other podcast outlets (seehttp://www.podcastdirectory.com for a list of sites). These outlets offer several different ways to spread the word: as a caller to a show, as a a guest on a show or as a host.
As a caller to a show she can let the listeners know she’s out there and available, but it’s hard to let friends, family and business contacts know beforehand.
In order to be a guest she only needs to find her category, click on a host’s name to get to an About page, which will probably have contact info. Once she’s accepted for the show, she can e-mail and Facebook blast the time and place of the interview to her client list, friends and family. If the listener registers with blogtalkradio and posts a picture, it will appear on the host’s page as either a listener or fan. The show is archived and always available to future audiences.
The corporate mom dropout can check the show’s audience by noting the number of listeners and fans. If it’s a small number, maybe there’s a different site to promote her business. I’ve appeared on several shows, and a recent talk about my book, Corporate Mom Dropouts, increased my book sales by 40 percent.
Finally, if she can find the time, the business mom can host her own show. The site is easily set up for the entrepreneurial mom to get on the air. All she needs is a computer and a phone. Also, it’s another way to increase SEOs. And it’s free.
When working on a marketing plan, the home-based business mom has to wring every drop from the social media for the greatest possible exposure, and talk radio is a good way to go.
We all form habits in childhood that may interfere with running a sound and profitable business.
For instance, did you procrastinate as a child, like not cleaning your room when your mom asked? Well, now you’re a mompreneur, and that nasty little habit can get you into a world of hurt in your business. You have to return phone calls promptly; you have to pay bills promptly; you have to write reports promptly. Well, you get the idea. Your livelihood depends on recognizing the habits that will hurt your business and learning a new more business-like habit.
Once you can recognize this baggage from your childhood, you can do something about it. Take a long, hard look at yourself and add up the good points and the bad. If the bad can hurt your business, be stern with yourself and start the retraining campaign. You can accomplish a lot just by taking note every time you slide back into the old routine.
Many years ago before the patches, the pills and the gum there was a smoking cessation trick that had the smokers put many rubber bands around the cigarette pack so that they were aware every time they reached for a smoke. It slowed them down enough so that they could decide whether they could do without. That’s what you need to do. Tie mental rubber bands around the bad habit, and every time you feel yourself slipping, you can stop and follow the new business habit.
Too many mompreneurs hold a pistol to their heads and give the revolver a good spin when trying to get their businesses started and keep them going. They have what I call shiny object syndrome. Any little thing can pull them away from business job one, starting their entrepreneurial life and making sure it brings in the income and keeps the customer satisfied. Getting distracted will surely harm the business.
Trying to balance family, the most important people in your life, and a business isn’t for the faint of heart. It takes drive and desire and focus and plans. If you feel in your deepest soul and in your head that you must have your own business, then go for it. But don’t go off in every direction at once. Make a business plan and make sure you build in the right amount of work time but also children time and significant partner time. Remember you left the rat race because you didn’t have enough time for the people who make your life worthwhile.
Don’t get sidetracked from your goal. If the home phone rings during business time, don’t pick up even if it’s your best friend. It’s business time now, and you can call her during non-business hours. That’s what answering machines (and even all the gizmos on cellphones) are for. Just because you work at home doesn’t mean you’re available to everyone, and that includes the older kids. Of course, if your son just fell out of a tree (which they seem to do with regularity, well, yeah, you have to take him to the hospital). Otherwise, you’re at work; don’t lose your focus and stay directed.
Keep your eyes on the prize.
