Having a plain-Jane blog with a few scattered keywords nowadays isn’t enough to
grab any search engine’s attention. The home-based working mom must choose her
categories and keywords carefully so her important pages will move to the head of
search engine’s list.
What categories does she choose? It depends on what her blog is about. For instance,
if she’s a life coach, and she posts affirmations often, she can use affirmations as a
category. The main thing is to make the categories reflect the subjects she posts about
most often.
Also, there should be no more than five categories, all of which must be short (two
to four words), to the point and keyword rich. Those categories have to be general
enough to have a lot of entries, however. Each category can reflect a different part of
the business. She mustn’t be whimsical about the categories; changing them means
anyone who has earmarked category will lose it. It’s better to add another category, but
not too many.
If the mom is having difficulty finding the right categories, she can go to http://
www.blumenthals.com/index.php?Google_LBC_Categories , which is a Beta site right
now, but has a search engine that offers a multiple choice of category names. Also,
http://google.com/analytics examines the Web site’s traffic so postings can be refined
to boost viewings. Warning: Google Analytics requires putting HTML code into the site,
so the working mom can have a knowledgeable person do it for her or give it a whirl
herself.
Keywords, also only two to four words, should appear in the title of the blog and in the
first sentence. They can also appear in other parts of the blog. The minimum number of
words for a blog is 250.
Remember, search engines look for pages not Web sites, so the categories and
keywords have to be so full of information that once visitors click on the search entry,
they’ll click through other parts of the site. Any mom from life coach to retailer can
maximize outreach and potential income with targeted blog categories and keywords.
