Having a plain-Jane blog with a few scattered keywords nowadays isn’t enough to
grab any search engine’s attention. The home-based working mom must choose her
categories and keywords carefully so her important pages will move to the head of
search engine’s list.

What categories does she choose? It depends on what her blog is about. For instance,
if she’s a life coach, and she posts affirmations often, she can use affirmations as a
category. The main thing is to make the categories reflect the subjects she posts about
most often.

Also, there should be no more than five categories, all of which must be short (two
to four words), to the point and keyword rich. Those categories have to be general
enough to have a lot of entries, however. Each category can reflect a different part of
the business. She mustn’t be whimsical about the categories; changing them means
anyone who has earmarked category will lose it. It’s better to add another category, but
not too many.

If the mom is having difficulty finding the right categories, she can go to http://
www.blumenthals.com/index.php?Google_LBC_Categories , which is a Beta site right
now, but has a search engine that offers a multiple choice of category names. Also,
http://google.com/analytics examines the Web site’s traffic so postings can be refined
to boost viewings. Warning: Google Analytics requires putting HTML code into the site,
so the working mom can have a knowledgeable person do it for her or give it a whirl
herself.

Keywords, also only two to four words, should appear in the title of the blog and in the
first sentence. They can also appear in other parts of the blog. The minimum number of
words for a blog is 250.

Remember, search engines look for pages not Web sites, so the categories and
keywords have to be so full of information that once visitors click on the search entry,
they’ll click through other parts of the site. Any mom from life coach to retailer can
maximize outreach and potential income with targeted blog categories and keywords.

Emails, even email blasts, work just fine for ordinary communication, but if the self-employed mom needs her clients to see something she created, for instance, a Web video, then she has two outlets: Youtube and Ustream. Everyone is familiar with Youtube (www.youtube.com), in a lot of cases thanks to Susan Boyle’s Youtube video that went insanely viral. Ustream (www.ustream.com) is slightly different from Youtube because it’s live streaming.

To effectively market a video posted on Youtube is to post it in your blog also. Follow this up with a tweet, a Facebook announcement and an email blast to your blog subscribers and to your alliance partners. Facebook friends can send to their friends and in that way spread the word about your products or services. Since you now have a Youtube account, the site will accumulate all your postings in one place. This means if you post on a regular basis whether weekly, monthly or quarterly, all your posts are in one place.

Ustream is a live feed and so lends itself to something like video conferencing because there’s a section next to the video for people to comment and ask questions. It’s a quick and easy way, pretty much set the camera and go, to brand your services or products and find a global audience. Again, announcements of when you’ll be posting the video are necessary to reach your subscriber base and outreach to others.

Make sure you get the word out there with your video it can make wonders happen for your business. Create and experience that goes viral.

Gifts for first 200 applicants to the BUSINESS BABY SHOWER Contest   Dear Corporate Mom Drop Outs:   The Business Baby Shower is a contest to celebrate entrepreneurial moms and all they do to birth and grow a successful company while balancing family life. The Contest runs from January 1 – April 30, 2010.   Winners will receive thousands of dollars worth of media exposure for their business from our Media Sponsors as well as gifts, services and bonuses from our Contest Sponsors.   We have two new exciting announcements to share with you about the Business Baby Shower Contest.   Please read on…     First 200 Applicants Will Receive Free Gifts!   We are very excited to announce that the first 200 applicants in the Business Baby Shower Contest will receive two special gifts.   The first is a free download of the popular book PR in Your Pajamas by Elena Verlee (value of $29), and the second is one-month of free access to Care4Hire.com’s database of care providers (value of $9.99).     GIFT #1: Written for busy moms by PR expert and serial entrepreneur Elena Verlee, this short ebook will have you confidently doing your own publicity in just an hour. Find out how her simple, practical tips and savvy know-how helped attract a ton of media attention, customers and a buyer for a mompreneur business in just nine months, all due to the power of PR. GIFT #2: Care4Hire.com’s database is designed to assist families in finding a quality babysitter, housekeeper, tutor, companion/eldercare, pet sitter and miscellaneous care such as a personal assistant, gardener, party planner, etc. for their specific needs and requirements and offer caregivers an enjoyable employment experience. If you are one of the first 200 to apply, you will receive a confirmation email with a special link to these two free gifts. GOOD LUCK!   Contest Names Panel of Judges The esteemed panel of judges for the Business Baby Shower Contest have been finalized. We are very excited and honored to have these entrepreneurs partner with us to review entrants’ applications and videos. Please visit The Judges page for a complete biography on each judge. Tamara Monosoff is the Founder and CEO of  Mom Invented?, a dynamic company with the mission to… “Inspire, Inform & Boldly Promote Courageous Women in Business” and “Celebrate the creativity of moms by launching innovative Mom Invented? products around the world.” For more information, click here…> Stacey Kannenberg is an author, publisher, motivator, consultant, spokesperson and MOM. She is also the Founder/CEO of two publishing companies: Cedar Valley Publishing and Stacey Kannenberg Unlimited, an imprint of Cedar Valley Publishing. For more information, click here…> Andrew Morrison is the founder of Small Business Camp - an entrepreneurial training, coaching and marketing services firm. He appeared as a “Young Millionaire” on the Oprah Winfrey show. For more information, click here…> To learn more about the Business Baby Shower Contest and to enter, visit www.businessbabyshower.com. Corporate Sponsor   The Mom Entrepreneur     Corporate    Sponsor   Corporate Mom Dropouts   Contest Sponsors     For a complete listing of contest sponsors, click here…>       Media Sponsors   For a complete listing of media sponsors, click here…>   Connect with Us     subscribe to blog via E-MAIL   subscribe to blog via READER   follow us on TWITTER   connect with us on FACEBOOK            Sponsors