Self-employed Moms Need to Advertise on Google

When you do a Google search, have you seen those ads in the right-hand column? You can have one of those ads for your Web site, for a product or service you’re selling, whatever you want, really. The program is called Adwords. The ads that come up in that column depend on what was searched for. For instance, if the person searched for “life coach,” and you’re a life coach, then your ad would pop up in that right-hand column.

Google has all the necessary info on getting started. Go to www.adwords.google.com. The ads usually are text, but there are other options, such as animation and video. It also has different payment plans, and edit and updates are available on demand.

The trick to getting maximum exposure is your keywords. If you need help in finding the right keywords, go to https://adwords.google.com/select/KeywordToolExternal. You can enter either your Web site or some words or phrases about your product or services, and Google will do the rest. There are two ways to use this tool. First, you can enter one or more keywords or phrases, and it will show you a kazillion possibilities. From these you can download all of them or just some of them into your campaign. The other way is to enter your Web site, and Google will search your Web site and cull different words and phrases that relate, and like the first option you can download all or some of these phrases into your ad campaign.

How’s that for direct advertising on a national basis?