Celebrity Mom: Out With the Old in With the New

Once the home-based mom has her Web site set up, that’s not the end. Web sites need nurturing and updating, and that means all the pages not just the home page.

Take the About Us page. Is the bio current? If not, this is the place to list new accomplishments and new skills. Also, update the headshot and any other photos on the page. You don’t need to be stuck in the last decade just because your home-based business Web site was started then.

Speaking of photos. Update all the photos. If you provide services, add the new ones. If you’re a public speaker and have just written a book, get a picture of that book on the landing page. Also, if it’s an e-book, consider adding a shopping cart or some other way for the viewer to buy the book. If you sell products, refresh the old ones and add the new ones. This is the time to fix any picture that may be out of focus.

Put new accomplishments and skills on the landing page and the pages they apply to, not just the About Us page. Some bullet points work well here. If you no longer offer a skill or product, take it out now. Also, if you make public appearances, keep the schedule current. What will viewers think if they see a schedule from last year?

Of course, if you have a blog, keep it updated with at least weekly entries. No one is interested in a blog entry that’s dated three months ago.

Remember, Web pages are not static; they must flow and adjust to what you offer, so that you generate real business. Revisit every page of your home-based business Web site quarterly or more often to give it a cold hard look to ensure it’s a viable representation of what you do and who you are.