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Today we are featured in Everythingmom.com and the article can be found on http://www.everythingmom.com/our-blog/featured-mom-blogger-lucinda-from-corporate-mom-dropouts/

This may be the first of many, so check back soon to hear more!

Working from home nowadays has been the trend for most moms. Moms have invented many ways of earning money without necessary having to work at the corporate world. This has enabled moms to utilize their time well. They are able to spend time with their families without any strain. Most moms feel that they need enough time to be with their families especially when they have young ones at home.

Having a home office, moms are able to program their work in a flexible manner. Many business trends are coming up and they allow moms to have their offices at home. They also need to set time for their work so as to make sure that home and office work is well balanced. Successful moms who work from home keep their home lives separate from their work.

Most moms have succeeded in their life by changing their mindset. Most moms had that in mind that they cannot work from home. By changing the mindset and knowing that one is able to work from home. Working from home needs one to be doing something that he or she loves and enjoy doing.

Moms have invented many business ideas which they implement and start working from home. Jobs like being Virtual assistant, freelance jobs allow moms to work from home without necessary having to go to the office.

However, working from home requires one to do the following so as to be successful.

Create a space from which you can work from
Having a space set a side for working will enable you focus on your work. This will also help to avoid disturbance when working.

Have a structure of your work
You need to plan you work. You need set time when you will be working. Structuring your work will enable you avoid destructions. It will also get you disciplined and you will be able to do you work comfortably.

Have someone to assist you when need arises
Usually you cannot do all the work. You can hire a person to assist you to do some work since you can not always be taking care of the children, do house work and at the same time be in the office.

Have a calendar of you project
Planning what you need to do is important to avoid conflicts. Appointments, family events and your office work should be planned.

When the business grows you will need to employee some people to assist you and you can also rent offices. Moms need to face their fear for success and work hard to achieve their success. They should also be able to say NO when need be. You should say yes to things that can help you attain your business and home life objectives. Things that seem to be stopping you from attaining your objectives should be avoided.

You as a mompreneur need to believe in yourself and know that you posses the right skills and expertise to execute the activities you have to. Considering all the above tips together with self discipline, determination and never say die attitude will definitely make you to succeed in all your endeavors.

Niche means a particular group that services or products are provided for. It involves providing services to a particular group of people. A niche may be teenagers, youths or older people. The producer of the products and services produces different products for different groups. Concentrating on particular niche gives one many advantages.

Lack of niching has caused many businesses to collapse. Business owners need to know their target market and their needs. A business is more likely to fail if it does not have a niche. One need to know who they want to serve and the kind of product this particular niche needs. They need to know their clients and why they need these products or services.


The advantages of niching are as follows:

Perfect skills
To choose a niche to provide product or service to, will help you perfect your skills. This is because you will be specializing in a particular field which you will be serving every time. Your skills will improve from time to time as you will concentrate on one particular group.

Improves credibility
Serving this particular niche will also help to improve your credibility to your customers. This is so because customers will always look for specialist to serve them or to provide products rather than being served by someone who has generalized in providing products and services. Providing a credible service will make customers retain information about your products or services and customers may make referrals to your business and this will increase your sales hence profit increase.

Makes work more enjoyable
When you serve a niche it makes your work more enjoyable. This is so because when serving this group you will be doing what you like doing and that is serving the group you like most and dealing with products you like. This will also help to improve your confidence.

Reduces marketing costs and increase income
Marketing to a particular niche will reduce costs. This happens because you will be concentrating to a particular group and thus will not incur many advertising costs. When serving a generalist population you will incur high expenses advertising. Income will also increase because you will be able to charge more as you are providing specialized services or products.

More customers
As long as you are concentrating to a particular group, you are in a position to get more customers. This is because you will be providing a product or service that this niche cannot do without. People of a certain group will always seek information relating to the product they want and they will prefer product and service from a specialized provider.

On the other hand some people prefer not to choose a niche hoping that having a large population will increase their sales but this is not true. One has to start something small then increase with time. You need to familiarize yourself. Finding a niche will help you maintain your business and beat competitors. Profits will also increase even the market share will grow.

Most mompreneurs are looking for means in which they can achieve their objectives with less expense. Mompreneurs’ objectives can be achieved successfully for less expense by outsourcing people who are skilled to assist them. By outsourcing, you save time; money and any other disappointment involved are avoided.

The follows tips will help you when outsourcing
1. Evaluate the service provider you want to hire
When you are hiring a service provider you need to be subjective. Ask the service provider as many questions as you can. Assess proposal from the service provider and ask for more information from other clients who have worked with the service provider. You can also engage in dialog with the service provider to gain more information concerning his or her competence.

2. Do not use price only to choose the service provider
When selecting a service provider consider others factors such as quality, and do not use price only to select the service provider. You should avoid service providers with either highest price or lowest price. Select a service provider who can provide high quality service with reasonable price. Many people have reported that good service providers balance quality of work and charge reasonable rate.

3. Define the scope and plan of you work
For you to be successful in outsourcing, you need to have a program of your work and have a clear statement of what you intend to achieve within a certain period. Your schedule should be comprehensible and practical. Requirements of work must be defined clearly to the service provider. Service providers need to be provided with information that is understandable, complete, and precise for them to be able to give you sensible prices. Specify clearly what you expect from the service provider. All relevant information should be provided to the service provider indicating what you need to be done and how it should be done.

4. Review portfolios and samples
Previous work of the service provider needs to be evaluated to ensure that the service provider meets the requirements. It should meet the quality requirement. You can also ask the service provider to do a sample work if you are not sure of their competence. Successful service provider must be able to provide you with relevant information you need in the sample work.

5. Consider the experience of the service provider
The service provider must have experience in the work you need to be done. The service provider must show experience in the project to be done and must have provided the service to satisfied customers. Good resulted will be achieved if a service provider with enough experience is selected.

6. Get the service in writing
When engaging with the service providers ensure that all detailed are done in writing. Price and deliverables should be recorded. Any changes concerning the project should be communicated to the service provider and both of you should agree on the changes made in writing. A record concerning the engagement should be kept.

7. Ask for support after the work is done
When making an engagement with the service provider you should include a clause of support after the project is completed. This will ensure continued support from the service provider after they have completed the project. You can negotiate to have discounted price for the support. This is most advisable in cases where the project is of technical nature.

I have no doubt that if you take the above points when outsourcing, you will be able to get the best from outsourcing and definitely have a successful and thriving business as a mompreneur.

It is understood that serious entrepreneurs who want to thrive in their businesses invest a lot of money regularly in an effort to reinvent themselves. With the current level of competitiveness, no business owner can afford to lay back and expect to excel in the market.

Publicity is a very vital element for the success for the business. Unfortunately most of us make detrimental and costly mistakes in the process. Every one should clearly know the dos and don’ts when carrying out the publicity. One should also know that it takes time and repetitive efforts before a brand name is established. Therefore one has to be patient and take time in establishing a brand name.

Publicity calls for creativity and uniqueness so as to be appealing to the target group since people get bored with the repetition of the same old message. Therefore, you should come up with a unique message that makes your business stand out from the competitors. In order to attract media companies, you need to create a unique position for yourself and by doing that, you will be able to attract the attention of the media since they will be interested in you as a reputable source of information.

You as an entrepreneur should know that you don’t need to feature in big magazines but you can start from small publications through which you will be able to build your name and expertise. Even the gigantic companies once started down there and as the time passed, they were able to grow; so you can also do the same.

In the publications, you should aim at highlighting what the audience can be offered by your business. In this case, you need to understand who your audiences are and their needs. In every situation, try to be on target and exhaustively provide answers to the questions from your target audience.

The other thing that business owners should always know is that building name recognition in the market takes a long time but the same can be completely forgotten within a very short time. This calls for frequent publicity which should be undertaken as long as the business is in operation. You should also know that if your competitors keep doing publicity while you remain silent, you will definitely be forgotten in the market place, deserted by customers and thus end up not prospering with your business.

There are varying reasons for re-branding. In some cases, the business enterprises which feel their touch with the market is diminishing take this action with the aim of rejuvenating it. There are also those who are on way out of experiencing unpleasant results and scandals and need to come out of the past and present themselves as fresh and clean companies.

In most of the times, undertaking the re-branding may be a difficult activity in terms of successful execution of the whole process and thus calls for clear and careful undertaking. Everyone should understand that the company’s name together with the logo is so vital in that it represents the form in which enterprises attract and make the audience pulled towards them. In other words, it is a way of creating a relationship between the organization and the public.

It should be noted that the rebranding process helps in creating the new look of the company. The process helps in provoking the public to begin interrogating themselves concerning their conceptions about your identity as an organization which is so helpful in that in the process, they will be able to pick some attributes from your organization in which they can identify themselves with.

Therefore you should note that everything is in the name; before changing it, always know that coming up with a good name is just but the beginning and the real task is in giving that name the meaning and value. Each entrepreneur should thrive at maximizing every opportunity as this will facilitate the achievement of business’ success.

Woman 2 Woman Business magazine wrote an article about us, it can be found on
http://www.mygazines.com/title/3747/44